Elf on the Shelf Scavenger Hunt

When: Starting November 14, 2025, during regular mall hours

Where: Throughout Cumberland Mall

The Elf on the Shelf is back — and he’s hiding somewhere new every week at Cumberland Mall! Join the festive fun as you hunt for our mischievous elf and snap a holiday photo to enter for a chance to win our Grand Prize at the end of December.

🎁 How to Play:

1. Find the Elf! Each week, our elf will be hiding in a new location throughout the mall.
2. Snap a Pic! When you find him, take a selfie or photo with the elf.
3. Tag & Follow! Post your photo on social media, tag @CumberlandMallNJ, and make sure you’re following us to qualify for the prize.

✨ Bonus Entries:

Each week you participate and complete all the steps, you’ll earn one entry into the Grand Prize drawing. That means the more weeks you play, the more chances you have to win!

Bring your friends, enjoy some holiday shopping, and see if you can spot our sneaky elf each week — it’s festive fun for the whole family! 🎄📸