Being “Better” sounds easier than it is. It takes dedication. Risk-taking. A refusal to compromise your principles. And yeah, sometimes that means keeping things simple. From our shape to our recipe, wholesome is how we do things better, every time. It’s not just about what goes into our pretzels. It’s about how you feel when you eat one…or four! It’s in the memories you make at tailgates, birthday parties, and movie nights – and the happiness you feel when you take the first bite.
Better is how we measure ourselves. At Philly Pretzel Factory, we dedicate every day to the craft, the creation, and the experience of better.
Our founder, Dan DiZio, grew up eating pretzels. He started selling soft pretzels in his neighborhood at age eleven, becoming a child entrepreneur with a sales team of kids from all around the town. He missed pretzels when he went away to school, so after graduation Dan partnered with his college buddy Len Lehman to found the original Philly Pretzel Factory location in the Mayfair section of Philadelphia. Dan and Len were inspired by their love for pretzels and experiences with the original Philly-based pretzel bakeries, so it was no surprise that their own pretzels were delicious! They held a deep respect for those founding fathers whose wholesale bakeries in the warehouses in and around Philadelphia fed the locals at all times of days. So opening their first Philly Pretzel Factory as an actual storefront instead of in an industrial space was an experiment, a kind of “why not try this,” between the two. What resulted was a line that never went away, and a fanbase always hungry for more! Now, after more than twenty years of twisting, Philly Pretzel Factory is over 170 stores strong and making things better as we grow into additional states every year.