Thank your for visiting this mall’s web site (the “Site”), brought to you by Pennsylvania Real Estate Investment Trust, and includes its parent, affiliates, subsidiaries, shareholders, directors, officers, employees and agents. Accordingly, this site is a Pennsylvania Real Estate Investment Trust (“we”, “our” or “us”) site. We provide this Privacy Statement to highlight our policy with regard to the use and/or privacy of information we may gather through your use of this Site. The policies contained in this Privacy Statement are incorporated by reference in the Terms of Use (“Agreement”). This web site is not intended for use by anyone under 13 years of age.

Table of Contents

   1. Collection of Personally Identifiable Information

   2. Traffic Data

   3. Use of Personally Identifiable Information; Opting Out

   4. Protection of Personally Identifiable Information

   5. Access to Your Personally Identifiable Information; Your Ability to Correct Inaccuracies

   6. Gift Certificate Orders

   7. Security Information

   8. Links to Third-Party Web Sites

   9. The Privacy Statement May Change

1. Collection of Personally Identifiable Information.

In order to use certain present and planned services provided on the Site, such as our customized sales and events, weekly e-mail newsletters (collectively the “Site Services”), or participate in some contests or promotions, you will be required to register with the mall web site. In order to register, you must provide certain personally identifiable information, such as your name, address and email address, as well as other nonessential data such as your gender, marital status and number of children, on a page that will request such information (“Registration Profile Page”). If you are unwilling to disclose this information in connection with your registration, you will still be able to access those portions of the Site available to non-registered users of the Site, but you will not have access to the Site Services mentioned above, or be able to participate in some contests or promotions.
Pennsylvania Real Estate Investment Trust is the sole owner of the information collected on this site. We will not sell, share or rent this information to unassociated third-parties in ways different from what is disclosed in this statement.

2. Traffic Data.

When you visit the site, our server may place small temporary text filescalled “cookies” on your computer’s processor or in the browser directory of your hard drive. These cookies may contain a unique identifier that enables us to personalize your visit to the Site and create a better experience for you. For example, when you access the Site, a cookie will enable us to provide you with information on specific mall stores. You may choose not to accept cookies by setting your web browser to either refuse all cookies or to notify you each time before a cookie is set. If you choose to refuse cookies, however, you may not be able to use all the features of the Site, including but not limited to the Site Services, contests, and promotions.
During your visit to the Site, we may also gather certain anonymous, non-personally identifiable information, such as your zip code, age group, gender, consumer preferences, and the like. Such information is used to gain a better understanding of usage trends. We will NOT provide it to unrelated third parties for any purpose. We use your Internet Protocol (“IP”) address to help diagnose problems with our server, and to administer the Site. We use IP addresses to gather non-personally identifiable demographic information, such as how many users visited a certain part of the Site, but not to track a specific IP address or the identity of an individual user.

3. Use of Personally Identifiable Information; Opting Out.

We use the personally identifiable information that you provide on your Registration Profile Page to provide you (by email or regular mail) with information on special offers, promotions, or notices, and for any other lawful purpose, except as limited by this policy. We do not, however, share personally identifiable information with third parties without your consent, unless for some reason it becomes necessary to do so to comply with applicable laws or to enforce the Terms of Use. If you have indicated on your Registration Profile Page that you are interested in receiving information on specific, stores, special offers and promotions, we may send you such information by email or regular mail.

Even after you have become a registered user, you may later choose not to receive such information from us by logging onto the Site, accessing your Registration Profile Page, and selecting the remove profile icon or by sending an email to the mall. Once we have received your request to remove your profile/registration, an email confirming that you have been removed from the data base will be sent to you (“Opting Out”). If you Opt Out, you will no longer receive such special offers and information from us, and will not be able to use the Site Services or participate in some contests or promotions. This Privacy Policy does not, however, apply to other Internet web sites that are not under our control (“Third-Party Web sites”), or to other third parties; you should contact such entities directly regarding their use of your information.

4. Protection of Personally Identifiable Information.

We do NOT make available to the general public or any unassociated third party any personally identifiable information you provide to us in connection with your registration on the Site. The personal information you provide to us on your Registration Profile Page is password-protected, and is only accessible with the user name and password you indicated on your Registration Profile Page when you registered. Accordingly, you should not supply or allow access to your password to anyone who is not authorized to access your personally identifiable information. Notwithstanding the foregoing, and unless otherwise noted herein (e.g., gift certificate or payment information), the transmission of personally identifiable information between you and the Site is not encrypted. While we strive to protect your personal information, we cannot ensure or warrant the security of any information transmitted to, from, or over the Site, and you do so at your own risk.

5. Access to Your Personally Identifiable Information; Your Ability to Correct.

You may access your personal information by logging onto the Site and accessing your Registration Profile Page. You will need your login ID and your password to access your Registration Profile Page. Once you have accessed your Registration Profile Page, you may then choose to correct or modify your information by selecting the edit feature on the Registration Profile Page and making the appropriate corrections/modifications following the instructions that appear on your Registration Profile Page. You may also choose to delete your personally identifiable information form the Site by logging onto the Site, accessing your Registration Profile Page, and selecting the “remove profile” icon.

6. Gift Certificate Orders.

On this web site you will have the ability to purchase mall-wide gift certificates. When using this function, we request information from the user on our order form. Here a user must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill customer’s orders. If we have trouble processing an order, this contact information is used to contact the user.

7. Security Information.

When users submit sensitive information such as credit card information to order gift certificates via the web site, your information is protected both online and off-line. When our registration/order form asks users to enter sensitive information, that information is encrypted and is protected with Secure Sockets Layer (SSL) encryption, an advanced encryption technology that protects the information you send us against unauthorized access.
This safeguard has helped to make shopping on the Internet significantly safer than using your credit card at a restaurant or department store.

While on a secure page, such as our Gift Certificate order form, notice that the lock icon on the bottom of the web browser becomes locked, as opposed to un-locked, or open. This indicates that you are on a secure page.

While we use SSL encryption to protect sensitive information online, we also take measures to protect user information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Our employees must enter a password-protected area when gaining access to this information. All employees are kept up-to-date on our security and privacy practices and are reminded about the importance we place on privacy, and what they can do to ensure that our customers’ information is protected.

8. Links to Third-Party Sites.

The Site provides links to Third-Party web sites that are not under our control. If you click on a link for more information about a product offered by one of these Third-Party web sites, a new browser window will open, and you will be transported to one of these Third-Party web sites and away form this Site. Also, if you click on a banner advertisement that may appear on one of the pages of the Site, you will be transported to a Third-Party web site and away form this Site. THIS PRIVACY STATEMENT APPLIES TO THIS SITE ONLY, AND IS NOT INTENDED TO DESCRIBE THE PRIVACY POLICIES OF THIRD-PARTY WEBSITES WITH REGARD TO THE COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION; PENNSYLVANIA REAL ESTATE INVESTMENT TRUST, IS NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OF THIRD-PARTY WEBSITES. IF YOU CLICK ON A BANNER ADVERTISEMENT OR A LINK TO A THIRD-PARTY WEBSITE, YOU SHOULD REVIEW THE PRACTICES WITH REGARD TO THE COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION. Any link on the Site to a Third-Party Web site does not imply an endorsement of such Third-Party sites or their privacy practices by us, and no such Third-Party Web site is authorized to make any representation or warranty on our behalf.

9. This Privacy Statement May Change.

This privacy statement may change from time to time. We reserve the right to change it without notice, so you should review it periodically. If you believe that we have in some way not complied with the policies outlined in this Privacy Statement, or if you have any other questions relating to privacy, please let us know by sending an e-mail message detailing your concern to webmaster@preit.com.

Our regular mail and phone contact information is:
Pennsylvania Real Estate Investment Trust
200 South Broad Street
Philadelphia, PA 19102-3803
Phone: 215.875.0700
Fax: 215.546.7311

USER HAS READ, UNDERSTANDS AND AGREES TO THE TERMS AND CONDITIONS OF THIS AGREEMENT AND PENNSYLVANIA REAL ESTATE INVESTMENT TRUST PRIVACY POLICY.

I Accept | I Do Not Accept